(Pandemic Project) Deliveroo is one of the UK’s biggest online food delivery companies founded by William Shu in 2013 in London, England. Currently the food tech company operates in 80,000 locations across EMEA (Europe, the Middle East and Africa).

I was briefed on creating bespoke branded assets, to be used specifically for small independent food businesses and restaurants nationwide, under the Deliveroo roster.

I was fortunate enough to help a local food business (Habaneros London), which led to me working with the Senior Media & Marketing teams of the burgeoning food tech company. I specifically worked alongside their teams to rollout localised branded social media content.

The content created was then launched alongside a nationwide TV campaign that went live in March-April 2020, in partnership with Ant & Dec’s Saturday Night Takeaway on ITV. This reached a peak audience of 11.1 million viewers and an average of 9.5 million fans, across the weekend of March 22, 2020.

This campaign then led to me working on a ‘Eat In To Help Out’ initiative in response and in support of the Governments national food discount scheme Eat Out To Help Out.