Targeting - Animated skins and standard display for tablets, smart tv and desktop formats.⁠

Objective - Creating a suite of animated creatives and mobile interstitial content to tie in with the international release of Illumination’s Secret Life Of Pets.⁠

Essentially, we wanted customers to engage with the interactive elements and CTA (Call To Action) of each creative, unlocking further content and the movie itself on platforms such as iTunes, Sky and Google Play.⁠

Project Lead Times - 6 week delivery structure from initial conceptualisation to implementation.⁠